Personal Branding

Why Personal Branding Images Are So Important

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August 15, 2021

I’m Dana.
I'm a high school senior and personal branding photographer in sunny Northern California. I help my clients to step into their greatness so we can capture their beauty - inside and out.
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Your business is not just your logo or your website. It’s about you, what you offer that’s different from other brands, and how you form connections with your clients. And that’s why you need personal branding images — to capture your business and what makes it unique. But before we get into all the nitty-gritty details, let’s talk about this: What is personal branding photography?

Personal branding photography is all about — you guessed it — you and your brand! Personal branding images showcase not only your products and services, but also the amazing entrepreneur who’s running the whole dang business (you!). If you’re a business owner who wants to take your brand to the next level, then this blog post is for you.

As business owners ourselves, we know that there are SO MANY benefits to having personal branding images. Here, we’ll share a few reasons why you should invest in this experience.

1. Set Yourself Apart

There are millions of businesses in the world…so how are you going to differentiate yours? That’s where personal branding images come in. These images will showcase what makes your brand unique. No two brands are the same, but your clients won’t know that unless they get to know more about you and what you offer. Personal branding images will set yourself apart from your competition and show your clients what you’re really all about.

2. Look Professional

Have you ever scrolled through your feed and seen a business owner who’s got beautiful lifestyle images, a consistent color scheme, and an incredible personality? And then you thought, “Gosh, why can’t my feed look like that?” Well guess what? It can! With personal branding images, you’ll get that polished and professional look that you’ve always wanted. This will elevate your social media presence and help you build trust in your clients.

3. Show Your Process

When people are looking at social media and your website, they don’t just want to see your products or services. What they’re truly looking for is a glimpse into your life and your brand. And personal branding images can help with that — they’ll show your personality, your creative process, and a behind-the-scenes look into your business. You’ll be able to tell your story and help your clients get a better sense of what you stand for.

brand photo shoot Capitola beach

4. Make a Good First Impression

In today’s day and age, we all know how important social media is. In fact, most of your sales might come from social media. So, it’s important for your images to make a good first impression. Professional personal branding images will help your clients get to know you and show that you’re serious about your business.

5. Invest Now to Save Later

If you’re tired of DIY-ing your social media images, then now is the time to invest in personal branding images. Imagine having a collection of beautiful images to use for your website, social media, and other marketing platforms. Say goodbye to taking your own photos with a tripod and using an old sheet as your backdrop. You deserve a stress-free branding experience that will save you time, money, and resources in the long run.

Bottom line, you should definitely invest in personal branding images. They will elevate your brand, showcase your professional side, and help you attract your ideal client.

So, what are you waiting for? Let’s show the world who you really are and how amazing your brand is 🙂


Now that you know a little more about personal branding, check out some of our featured galleries here!

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