My Why

dana nicole photography bay area family photographer mothers

April 23, 2018

I’m Dana.
I'm a high school senior and personal branding photographer in sunny Northern California. I help my clients to step into their greatness so we can capture their beauty - inside and out.
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If you want to learn what someone fears losing, watch what they photograph.                                                                                                                                                                                                                                     – unknown

People often ask me why I chose to focus on photography. After all, I’ve spent most of my work career in IT and facilities. So why would I make a change now? The truth is, I’m not one of those people who has loved photography their entire life. I didn’t bring a camera everywhere I went. I had an inexpensive point and shoot camera that spent most of its time in the box because it didn’t take good pictures. Yup, that’s right, the camera didn’t take good pictures.

When Megan was born I started scrapbooking. But I didn’t scrapbook much because my photos were blurred, underexposed and full of distracting elements. And let’s not forget red-eye! I got an entry level DSLR, took some photo classes and slowly started improving.

Soon I became the mom that always had a camera in her bag. I wanted to photograph every person and every moment of our lives. I wanted to remember everything. But I failed. I don’t have many photos of my mom. I didn’t capture the unconditional love that she had for my dad. I missed the sweet moments that she and Megan shared. I didn’t take photos of her when my sister visited. And I never handed off the camera to someone else so that I could be in a photo.

So this is my why. I want to capture moments for others so they have proof that they existed. Proof that they laughed. Proof that they cried. Proof that their lives mattered. Proof that they loved and were loved.

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